Once a new sales approach is defined and implemented and the customer messaging has been honed and executed, there should be a refinement process to continually improve.
- Is there a new way to measure ongoing success?
- Is the messaging and sales process working?
- How are sales representatives implementing the new approach?
- What’s not working?
- What are customers saying in response to the messaging?
- Why are competitors winning now?
Ongoing sales leadership coaching and marketing coaching is offered to sustain and improve your firm’s success in reaching its goals.